Beyond A Logo

Comprehensive Development Strategies TM


Beyond A Logo - About Us

 

The Non-Profit Sector

 

Beyond A LOGO LLC was founded in 2001 by Pamela Miller Malone, a seasoned development professional with over 30 years of economic and fund development experience within the non-profit sector. Pamela began her professional career in advertising sales with the Greater Detroit Chamber of Commerce.

 

Her experience includes senior management roles with well recognized national entities such as the Detroit Chamber, Detroit Urban League, YMCA of Metropolitan Detroit, Junior Achievement of Southeastern Michigan and more recently as the Director of Communications and Public Relations for the Education Achievement Authority (EAA) of Michigan and Project Manager for the Detroit Regional Workforce Fund Green Skills Alliance.

 

The Corporate Sector

 

James M. Malone has established himself as a leader in the multicultural advertising and marketing arenas. For more than 30 years, James has designed, directed and executed award winning multicultural and urban marketing, sales and brand strategies for iconic brands and corporations such as American Airlines, Coca-Cola, Dodge, Folgers, Ford Motor Company, Kmart and Procter & Gamble to name a few.

 

Early in his career, James obtained extensive sales, marketing and corporate management experience with Procter & Gamble Corporation and Coca-Cola USA. Later, executive management tenures as Vice President with two of the leading multicultural advertising agencies – GlobalHue and UniWorld Group, Inc. - he provided client management and team leadership expertise for numerous Fortune 500 company brands.

 

Recognizing the value of celebrity in today’s advertising and marketing industry, James has cultivated relationships and established access to notable names that have been utilized to enhance brand identity and engage consumer dialogue. He believes that the key to building brand and corporate awareness within urban and multicultural markets is the alignment of consumer nuances with core brand values.

 

And, Everything In Between…

 

Recognized for its award winning identity and design work, creative partner FireStation439 Design Studio possesses an extensive portfolio of high-quality, intelligent, creative advertising and marketing communications design work.  FireStation439 has designed campaigns for such brands as Reebok, Converse, Edward’s Baking Company and the Ford Motor Company.

 

Specialists in every aspect of advertising and marketing communications, the FireStation439 Design Studio team is sought after for their creative ability to link technology with integrated print and electronic marketing solutions. With a clear understanding of customer service and client nuances, FireStation439 translates brand essence to the consumer and marketplace through innovative design.